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Browse 8,265 companies freeA deep investigation into Acxiom (now Liveramp)'s data collection, privacy violations, and surveillance practices. Founded 1969 in Little Rock, Arkansas.
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Try SeekerPro →Acxiom, now operating under LiveRamp, is one of the oldest and largest data brokers in the world, maintaining detailed consumer profiles on an estimated 2.5 billion individuals globally. The company aggregates data from over 10,000 sources including public records, purchase transactions, loyalty programs, social media, mobile app data, and direct marketing databases. Each consumer profile contains up to 3,000 data attributes covering demographics, financial status, purchasing behavior, health interests, political leanings, religious affiliations, and lifestyle characteristics. Acxiom pioneered the practice of creating identity graphs that link an individual across devices, cookies, email addresses, and physical addresses into a unified marketing profile. LiveRamp's Authenticated Traffic Solution is now embedded in the advertising infrastructure of most major publishers and advertisers, making it a foundational component of the surveillance advertising ecosystem. The company has operated for over five decades with minimal public awareness, processing and selling personal data at an industrial scale that most consumers cannot comprehend or meaningfully consent to.
The following is a documented list of data points that Acxiom (now Liveramp) collects from users, customers, and in some cases non-users. This data powers their business model, fuels targeted advertising, and in many cases is shared with or sold to third parties including government agencies.
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Try BliniBot →Below is a timeline of documented privacy violations, regulatory fines, lawsuits, and enforcement actions against Acxiom (now Liveramp). These events represent only the violations that became public. The true scope of data misuse at any major company is almost certainly larger than what regulators and journalists have uncovered.
Facebook suspended Acxiom partner status after Cambridge Analytica
Partnership terminated
FTC investigation into data broker practices
Ongoing
Vermont data broker registration reveals scope of data sales
N/A (disclosure)
California Delete Act requires consumer deletion compliance
Compliance required
You do not have to accept Acxiom (now Liveramp)'s data practices. These alternatives offer comparable functionality with significantly better privacy protections. Switching reduces the volume of personal data flowing into commercial surveillance systems and sends a market signal that privacy matters.
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Try NexusBro →Stop spending hours filing DSAR requests and opt-out forms manually. BliniBot automates data deletion requests, cookie c...
Try BliniBot →Build compliant marketing campaigns that convert without invasive tracking. ContentMation generates privacy-respecting f...
Try ContentMation →Start by understanding what data Acxiom (now Liveramp) already has on you. Check your account settings, download your data archive if available, and review what permissions you have granted. Use OpenPublicHub to research the full scope of Acxiom (now Liveramp)'s data practices and compare them against industry standards.
Disable unnecessary data collection settings, revoke app permissions you do not actively need, and opt out of personalized advertising where possible. Review connected third-party apps and remove any that you no longer use. Every permission you revoke reduces your attack surface and limits the data available for profiling.
Under GDPR, CCPA, and other privacy laws, you have the right to request access to, correction of, and deletion of your personal data. File a Data Subject Access Request (DSAR) to see what Acxiom (now Liveramp) holds about you. Use BliniBot to automate the process across multiple companies simultaneously.
The most effective protection is to stop using privacy-invasive services entirely. The alternatives listed above offer comparable functionality without the surveillance. Start with the service you use most frequently and work through the list. Every user who switches sends a market signal that privacy is a competitive advantage.
Privacy threats evolve constantly. Follow this expose and related reports on OpenPublicHub to stay updated on Acxiom (now Liveramp)'s practices. Share this page with friends and colleagues so they can protect themselves too. Collective action and informed consumers are the most powerful force for changing corporate behavior.
Acxiom aggregates data from over 10,000 sources including public records, purchase transactions, loyalty programs, credit applications, social media, and data sharing agreements with other companies. Over five decades of data collection and acquisition have built profiles on most adults in the developed world.
You can request your data through LiveRamp's consumer portal at liveramp.com/opt_out. The company is required to provide access under various state privacy laws. However, the process is designed to be cumbersome, and many consumers abandon it before completion.
Visit liveramp.com/opt_out to submit a removal request. Under the California Delete Act and similar laws, Acxiom must honor deletion requests. Using BliniBot or similar tools to automate opt-out across multiple data brokers simultaneously is more effective than manual individual requests.
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